Thriving Waves Financial

Economy, Indiana


Helping you navigate the

ebbs & flows of business

Copyright © 2019 | Thriving Waves Financial, LLC

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By allowing us to take on a support and advisory role in your business, you are freed up to focus on the core of your business. We make sure your financial picture is completely taken care of. This role looks different for every business owner. We pride ourselves on customizing our services to fit YOUR unique business needs!

  Heather Craig, CPA  

  Owner, Thriving Waves Financial  



"As a small business owner, there are many facets of my business that need to be managed and it can often become daunting and overwhelming. Hiring Heather to take care of my monthly bookkeeping has been a huge relief! It is so nice to know that my books are in good shape and up-to-date come tax time. Heather is efficient, knowledgable, and affordable. She is a joy to work with!"

—  Joelle, yinRoot


At Thriving Waves Financial, we help small business owners lay strong financial foundations by evaluating current systems, making suggestions for improvement, assisting with implementation of new systems and educating them on how to read and understand their financial statements.

We find most people do not fully understand their financial situation and they often struggle to make good (data-driven) decisions with their money. The same mistakes that occur with personal finances, get repeated in their businesses. Sound accounting, based on a specific financial picture, is a very detailed process that most business owners do not have the time and/or know-how to perform well.  

Thriving Waves Financial can empower you as a business owner. Contact us to create a custom package (with any or all of the below services) designed to improve your financial situation.

Controller &

CFO Duties

Includes everything an accounting/finance department would do



Have a CPA advisor review and recommend a financial strategy for your business


& Accounting

Clean-up, reconcile or complete bookkeeping and accounting solutions available



Review systems, suggest improvements, educate staff or anything else you may need.

Payroll Setup

& Processing

Full service employee onboarding, payroll setup and payroll processing 



Professional tax advise, preparation and filing for personal and business taxes



I grew up in east central Indiana on a corn and soybean farm. I now live just a few miles from that farm with my husband and our 2 young daughters, on our own grain farm. While farming is in my blood, accounting is my heart.

Heather worked 11 years as the corporate controller for a large (public-reporting) fuel ethanol plant. This opportunity provided in-depth experience with business start-ups, accounting, financial management, employee/investor relations, commodities, systems evaluation and process implementation and troubleshooting.


I ENJOY the details and I understand how a strong financial foundation produces solid data that makes financial decisions easy. My passion is to help businesses and their owners achieve financial success and thrive with their own passions.

I look forward to meeting you!

Heather Craig, CPA


B.S. in Agribusiness Management from Purdue University

M.S. in Accounting and Financial Management from DeVry University

CPA since 2010


Strengths Finder - Discipline, Empathizer, Commander, Restorative, Responsibility


Heather highly values family, travel, connection, continuous learning, organization and creativity

Myers Briggs Type: ISTJ