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Sustainability. Longevity. Growth. These are the components of success for a financially healthy business. At Thriving Waves Financial, we work with you in a variety of capacities to help you navigate the ever-changing financial waters of your business. We come alongside you in an advisory/strategic role right from the start, and add additional transactional services as you grow and need to outsource daily accounting tasks. We’ll be there for you every step of the way!

Take our 5 minute assessment to determine your perfect level of support.

Holistic financial support for naturopathic and alternative wellness providers.

Together, let’s transform the health of your business.


  Heather Craig, CPA  

  Owner, Thriving Waves Financial  

Service Offerings

Fractional CFO + Tax

Everything an accounting department would do for your small business & monthly meetings

CFO Lite + Tax

Bookkeeping, tax, and periodic strategic/advisory meetings to keep you on top of your finances

Cultivate + Tax

Tax compliance & quarterly advisory meetings to cultivate growth for your business

Strategy Session

Need some quick help with something  specific around your business finances?

What Clients Say

What Clients Say

"I have felt beyond supported since the moment we met, almost to the point where she feels like family and truly cares about every part of our business.


Drs. Wakely & Grindstaff Aster Integrative Medicine


"She is a vital part of my team, and I credit her with being the catalyst for much of our growth and progress in the past year.

Dr. Paul Anderson Consult Dr. A

"She continues to help me make and save money!

So, I think I am a pretty good nurse practitioner. However I have not been gifted in the business administration thing. This includes accounting and bookkeeping procedures. My clinic has used Quickbooks since nearly the time I opened in 2017, but I never understood how to read a report. I didn’t know how much money I was making, losing or needing to make to continue operations. There were areas where I was needlessly losing money. I hired Heather @ Thriving Waves Financial in 2020 and I can only tell you she and her team have been a wonderful investment! She has taught me how to look at monthly financial reports. She also points out areas of concern and offers solutions. She stays up to date on the tax laws & operations and works diligently to problem solve this complex system. She continues to help me make and save money! She is very easy to work with and her communication skills are top notch! She also works wonderfully with my staff. The other big asset is that she understands alternative health care because of her life experiences and passion for it. This gives her an edge in making business recommendations to me. I only have one regret….and that is that I did not have her at the inception of my business."

Susan with Julian Healthcare

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