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A native of east-central Indiana, Heather’s childhood growing up on a corn and soybean farm instilled a work ethic and appreciation for the nuances of small-business accounting that reached far beyond farming. 

After graduating from Purdue University with a degree in Agribusiness Management, Heather went on to receive her Master’s Degree in Accounting and Financial Management from DeVry University. Combining her love of accounting with her experience in agriculture, Heather served as the Corporate Controller for a large (public-reporting) fuel ethanol plant. 

“My passion is to help business owners achieve financial success and truly thrive.”

– Heather Craig, Owner – Thriving Waves Financial

In her 11 years as Controller, Heather’s work offered a great deal of opportunity to evaluate and streamline accounting systems and processes and led to her true passion of leading organizations through financial growth and transformation. Now, Heather harnesses these same principles to help small and mid-sized businesses thrive.

I look forward to meeting you!

Heather Craig, CPA


B.S. in Agribusiness Management from Purdue University

M.S. in Accounting and Financial Management from DeVry University

CPA since 2010


Strengths Finder - Discipline, Empathizer, Commander, Restorative, Responsibility


Heather highly values family, travel, connection, continuous learning, organization and creativity

Myers Briggs Type: ISTJ

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